Shrub•USDA: CAAM2•PLANTED: SPRING 2025•
American Beautyberry
Callicarpa americana
FAMILY: Lamiaceae (Mint Family)Celebrated for its regional ecological value, American Beautyberry (Callicarpa americana) is a deciduous Texas shrub native across the Cross Timbers, East Central Texas Plains, Edwards Plateau, Gulf Coast Prairies and Marshes, Texas Blackland Prairies, and Western Gulf Coastal Plain. It features distinctive green foliage.
During Spring and Summer, the plant produces pink, white blooms. After blooming, it produces purple, sometimes white.
Valuable as a wildlife food plant.
Best suited to clay, dry, loam, moist, sand, and well drained, American Beautyberry adapts seamlessly to local soil conditions. It requires minimal supplemental water and tolerates dry spells with ease. It offers no deer resistance.

American Beautyberry
Callicarpa americana
NATIVE RANGE // EPA & NPSOT
Texas Native Ecoregions31 REGIONS
[ INITIALIZING GEOSPATIAL MAP DATA... ]
Cross Timbers, East Central Texas Plains, Edwards Plateau, Gulf Coast Prairies and Marshes, Texas Blackland Prairies, Western Gulf Coastal Plain
SOURCE: US EPA L3/L4 ECOREGIONS • NPSOT VERIFIED30.1727° N, 98.0873° W (DRIPPING SPRINGS, TX)
GROWTH & VISUAL PROFILEPerennial • Shrub
↕HEIGHT
4 ft.
↔SPREAD
4 ft.
🍂FOLIAGE
Deciduous
BLOOM COLOR
Pink
White
BLOOM CALENDARSpring, Summer (6 MO)
JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
ECOLOGICAL ROLE & WILDLIFE
ATTRACTS & SUPPORTS
BirdsBrowsersButterfliesDeerSmall Mammals
Recognized for providing nectar and forage for native Texas pollinators.
WATER NEEDLow, Medium (Drought Tolerant)
VL
LOW
MOD
HIGH
SOLAR NEEDPart Shade
SHADE
PART SHADE
PART SUN
FULL SUN
SUBSTRATE & SOILpH: Neutral to Alkaline
ClayDryLoamMoistSandWell Drained
⚠️ BOTANICAL SAFETY NOTICE
Non-toxic to humans, birds, and domestic animals.
MAINTENANCE & PROPAGATION
Low maintenance once established.